What we bring to the table

From the big picture.
To the work itself.

Your fractional CMO connects the decisions. Pondir’s execution capabilities help turn them into something your customers actually see, use, and respond to.

Built around your business

One plan. The right people.
A scope you can see.

We can lead your existing team, execute through Pondir, or combine both. Leadership has its own scope. Production, media spend, and software costs are agreed separately.

01

Strategy & leadership

The direction, decisions, and accountability that connect everything else.

  • Marketing assessment & priorities
  • Positioning & offer development
  • Budget & channel planning
  • Team & agency direction
  • Measurement & quarterly planning
02

Paid media & acquisition

Reach the right people with a considered offer and a clear path to action.

  • Google Ads & paid search
  • Meta advertising
  • Campaign strategy & management
  • Creative testing
  • Conversion tracking & attribution
03

Websites & conversion

Make it easier for a prospective customer to understand, trust, and choose you.

  • Marketing websites
  • Campaign landing pages
  • Website strategy & copywriting
  • Conversion improvements
  • Ongoing website care
04

Brand & creative

A clear identity and useful creative that make your business recognizable.

  • Brand positioning & messaging
  • Logos & visual identity
  • Brand guidelines
  • Ad creative & campaign concepts
  • Design & creative direction
05

Content & video

Show people what makes your business worth paying attention to.

  • Content strategy & planning
  • Short-form video
  • Long-form video
  • Scripts, editing & repurposing
  • Social content & creative direction
06

Email & retention

Keep the conversation going after the first visit or the first purchase.

  • Email & SMS strategy
  • Lifecycle flows & automations
  • Campaign planning & production
  • Segmentation & testing
  • Customer retention programs

Have a need that isn’t listed? We’ll work through the right approach and confirm what Pondir can deliver before it goes into the plan.

How we work together

The work follows
the priorities.

We won’t prescribe a channel before we understand the business. Start with your goals, customers, current performance, and constraints. Then decide what needs to happen, who will do it, and how we’ll know it is helping.

Understand the businessAgree on the planScope the work

Your next chapter

Let’s give your
marketing some direction.

Tell me where you are. Let’s work out what comes next.

30 minutes. Directly with Dylan.