A direct relationship.
You speak with the person responsible for the strategy and direction.
Hi, I’m Dylan.
A business owner.
In your corner.
I know what it feels like when every decision lands on your desk. I’ve built a business, put my own money behind the marketing, and lived with the results.
Dylan PearsonFounder & Fractional CMO
Good businesses.
Real working relationships.
The path here
I like figuring things out.
Then making them work.
I started as a software developer at E*Trade. Building things taught me to look closely at how the pieces connect. That way of thinking followed me into marketing and entrepreneurship.
In 2020, I cofounded Upstart Epoxy. We worked on the product, the positioning, the creative, the website, acquisition, and retention as one connected business. It reached 25,000 customers in its first year and was acquired eighteen months after launch.
That experience shapes how I work today. An ad account only tells part of the story. The offer, the margins, the customer experience, and the people doing the work all matter.
My developer background also shapes how I use AI. I bring it into research, creative development, and the workflows behind the marketing. I help you choose where it is useful, put it to work, and keep a person accountable for the result.
Read the Upstart storyWhy Pondir exists
Good businesses deserve
someone who sees
the whole picture.
Pondir is a founder-led fractional CMO practice for small businesses. I help owners decide where marketing should go and lead the work to get it there.
That can mean directing your team, working with your existing agency, or bringing in Pondir to execute. You work with me throughout the relationship.
What you can expect
An honest point of view.
We look at what the business needs, including where it makes sense to stop spending time or money.
A practical plan.
Work is connected to priorities, assigned to real people, and reviewed against useful measures.
Your next chapter
Let’s give your
marketing some direction.
Tell me where you are. Let’s work out what comes next.
30 minutes. Directly with Dylan.